Projects
SS&G Identity
Project Type: Redesign of corporate identity and collateral
Client: SS&G
My Role: Designer at SS&G, Inc.: Design
Notes: Typefaces used: Garamond Premier, PMN Caecilia, Univers Condensed.
The existing logo was kept although the ampersand was redrawn.
Stationery was simplified. The corporate blue was updated to a less muddy color.
Guilloche graphic elements were introduced.
A guilloche element reversed out of a blue field on the back of business cards.
The corporate color palette was revised and expanded to allow for sub-branding of corporate entities.
The new palette and new corporate typefaces were applied to collateral materials.
Materials for firm entities such as SS&G Parkland Consulting were designed to fit within the new branding standards.
All internal and external materials were redesigned and updated.