Projects
Midwest Type font foundry
Project Type: Identity, collateral, typeface and font design
Client: Midwest Type (self)
My Role: Design, Development
Notes: Two display fonts and two font families (in progress). Typefaces: Addressotype (designed with Sam Potts), Addressotype Slab, Patricia Gothic, Centrifuge. Award: 2015 American Advertising Federation silver Addy award, stationery system.
Addressotype is based on lettering from a vintage ad. Available for sale at MyFonts.com.
Patricia Gothic is influenced by traditional American sans serif faces but has its own quirky charm.
Centrifuge has its roots in the metal nameplates of vintage laboratory equipment. Available for sale at MyFonts.com