It’s gold, Jerry

2014_addy

An advertising campaign that I conceived for SS&G has been honored with a Gold Addy Award. The four winning entries in the “Words” campaign are shown below, although the entire effort has encompassed dozens of words in multiple media, including airport signage and a microsite. The lead writer was Samantha Pirc.

Utilizing clean, eye-catching designs, a conversational voice, and playful wit, this campaign demystifies the tax, assurance, accounting, and consulting processes by turning negative notions on their heads, ultimately inviting clients and friends to experience the difference of our warm, welcoming, user-friendly service.

The campaign also won the 2013 LEA Global Edge award for Outstanding Marketing Achievement and (updated!) the 2014 AAM Marketing Achievement Award for best ad campaign.

words_ads

View larger here.

Patricia Gothic Thin

patricia_gothic_thin

Two years in the making, the first weight of my font family Patricia Gothic is finished.

Patricia Gothic is my take on an American sans serif, or gothic, typeface. My influences ranged from traditional American primer faces, drafting and lettering templates, and engraving types, to the usual Gothics such as Franklin, News, and Trade. I also wanted some of the quirkiness found in modern fonts like Sansumi, Brandon, and Bryant, among others.

I started with the Thin weight because many of the curves were drawn by hand with a Wacom tablet in Illustrator. This makes the thin weight nearly monoline. A regular or text weight and a bold weight are being explored, along with italics for each weight. I’m using Glyphs to build the font files.

Why Patricia? Because that’s my mom’s name.

pgt_character_set

Diacritical

diacritics

One of the most involved parts of designing a typeface is extending the character set to include multiple language support. Fortunately there are excellent online resources to help with designing and placing the proper accents in a font. The most recent is Context of Diacritics by Ondrej Jób, which helps designers fine-tune the character sets of their fonts, and provides sample words to cut and paste into design software. The Diacritics Project uses the Wikipedia model, with notes on the history, design, and use of diacritical marks. Finally, Adhesion Text outputs dummy text based on various languages and user-defined parameters.