It’s gold, Jerry


An advertising campaign that I conceived for SS&G has been honored with a Gold Addy Award. The four winning entries in the “Words” campaign are shown below, although the entire effort has encompassed dozens of words in multiple media, including airport signage and a microsite. The lead writer was Samantha Pirc.

Utilizing clean, eye-catching designs, a conversational voice, and playful wit, this campaign demystifies the tax, assurance, accounting, and consulting processes by turning negative notions on their heads, ultimately inviting clients and friends to experience the difference of our warm, welcoming, user-friendly service.

The campaign also won the 2013 LEA Global Edge award for Outstanding Marketing Achievement and (updated!) the 2014 AAM Marketing Achievement Award for best ad campaign.


View larger here.

Patricia Gothic Thin


Two years in the making, the first weight of my font family Patricia Gothic is finished.

Patricia Gothic is my take on an American sans serif, or gothic, typeface. My influences ranged from traditional American primer faces, drafting and lettering templates, and engraving types, to the usual Gothics such as Franklin, News, and Trade. I also wanted some of the quirkiness found in modern fonts like Sansumi, Brandon, and Bryant, among others.

I started with the Thin weight because many of the curves were drawn by hand with a Wacom tablet in Illustrator. This makes the thin weight nearly monoline. A regular or text weight and a bold weight are being explored, along with italics for each weight. I’m using Glyphs to build the font files.

Why Patricia? Because that’s my mom’s name.


The Flyover Estate



flyover states/flyover country
Americanisms describing the region of the United States west of the Delaware River/Delmarva Peninsula and east of California’s Central Valley. The terms are often used in a pejorative sense. They are references to the regions of the country passed over during inter-coastal flights—e.g., flights between the nation’s two largest cities, New York City and Los Angeles. Flyover country thus refers to the part of the country that some Americans only view by air and never actually see in person at ground level. (description via Wikipedia)

An enlightened commenter on flyover states (via Urban Dictionary):

states in the middle of the country that are uncool and call soda ‘pop.’ these states have lots of farmland and stupid people and shit like that.

1 : an area or amount of land or property
2 : (dated) a particular class or category of people in a society
3 : a particular state, period, or condition in life

Ohio is a flyover state. It’s where I live and work. Also, we grow a lot of corn here.