An advertising campaign that I conceived for SS&G has been honored with a Gold Addy Award. The four winning entries in the “Words” campaign are shown below, although the entire effort has encompassed dozens of words in multiple media, including airport signage and a microsite. The lead writer was Samantha Pirc.
Utilizing clean, eye-catching designs, a conversational voice, and playful wit, this campaign demystifies the tax, assurance, accounting, and consulting processes by turning negative notions on their heads, ultimately inviting clients and friends to experience the difference of our warm, welcoming, user-friendly service.
The campaign also won the 2013 LEA Global Edge award for Outstanding Marketing Achievement and (updated!) the 2014 AAM Marketing Achievement Award for best ad campaign.